By Adam Alexander

The Downtown South Main Street Board approved changing the district’s name from “Downtown South” to “SoDo.” They haven’t decided how they are going to use the letter casing though…could be SODO, SoDo, Sodo…who knows?

I have never heard anyone refer to it as this but apparently, according to The Daily City, locals have referred to the area as SODO for years. However, now it’s official.

They will also be doing a graphic rebranding. SoDo Main Street Director Sarah Elbadri reported that a design brief was circulated to local designers and that the NID Board was also encouraged to recommend designers.

South Downtown is a 550-acre area bound by the East-West Expressway, S. Orange Avenue, Michigan Street, and I-4.

Given the area’s proximity to Downtown Orlando, South Downtown is envisioned as the next logical frontier for expanding and supporting the City Beautiful’s core.



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