KFC Joins Chicken Sandwich Wars by Testing a New Menu Item

May 28, 2020

KFC is officially joining the chicken sandwich wars with a new take on their classic chicken offerings.

The famous fried chicken chain has begun testing a premium chicken sandwich in Orlando, Florida, reported CNN.

Joining the big chicken sandwich names like Chick-fil-A and Popeyes, the food chain would replace the "Crispy Colonel" sandwich with the "KFC Chicken Sandwich."

However, there is a difference.

KFC’s new sandwich has a larger, extra crispy chicken filet on a buttered brioche bun. It'll be topped with pickles and customers can choose from spicy, or classic mayonnaise.

The sandwich costs $3.99, or a combination meal with fries and a medium drink costs $6.99.

If the sandwich does well, KFC could quickly roll out the new sandwich at all 4,000 of its U.S. locations.

Andrea Zahumensky, KFC's chief marketing officer, said the new sandwich "boasts an upgrade of every single component."

Fifteen locations in Orlando will sell the sandwich through June 21.

Fried chicken sandwiches have been a popular pick for fast food chains.

Back in August, Popeyes first introduced the popular spicy chicken sandwich. Customers were so excited about the announcement that the sandwich sold out in less than two weeks.

Popeyes re-launched the sandwich in November and made it clear they were coming for Chick-fil-A by sharing a promotional video that featured a man unveiling a Popeyes sign which read “Open Sunday” next to a Chick-fil-A sign, reading “Closed Sunday.”

In December, McDonald’s entered the chicken sandwich wars. The fast-food chain launched their new Crispy Chicken Sandwich in hopes of taking a bite out of the sales of the two current fried poultry kings, Popeyes and Chick-fil-A.

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